Legal Notice

Who are we

Bruyerre S.A - Supplier of raw materials and bakery equipment for professionals and individuals

34 François Léon Bruyerre Street - 6041 Charleroi

071/25.01.35 -

VAT BE 0431.703.151

Privacy Policy

  1. BRUYERRE Privacy Policy

BRUYERRE Company respects the privacy rights of its users and recognizes the importance of their personal data.

BRUYERRE ensures that the database containing customer contact information is protected by copyright and neighboring rights and remains the sole property of BRUYERRE.

In accordance with the relevant legislation (under the "Data Protection Act" of January 6, 1978) in the field of computerized protection of personal data, the customer has the right to access and modify, correct, and delete information concerning them.

  1. Who processes personal data?

2.1 Data Controller

BRUYERRE is responsible for processing and determines alone or in collaboration with others, what personal data is collected, as well as the purpose and means for processing this personal data.

2.2 Processors

BRUYERRE is free to use data processors. A processor is an individual or legal entity that processes personal data upon request or on behalf of the data controller. The processor is obliged to ensure the security and confidentiality of the data. The processor always acts in accordance with the instructions of the data controller.

BRUYERRE uses the following categories of "processors": hosting companies, external payment service providers, logistics partners.

  1. On what legal basis are my data being processed?

In accordance with the privacy law and the Regulation, we process personal data on the following legal grounds:

Based on the execution of a contract as agreed upon with the User, or the completion of pre-contractual measures at the User's request;


Based on compliance with legal or regulatory provisions regarding the management of the contractual relationship, particularly invoicing;

Based on our legitimate interest in sending information and newsletters to our clients;

Based on your explicit consent for sending promotional offers (direct marketing).

4. What personal data is processed?

BRUYERRE is committed to collecting and processing only relevant and necessary personal data to achieve the purposes for which they are processed. The following categories of personal data are processed:

  • Personal identification data (name, first name, address);
  • Contact details (phone number and email address);
  • Financial identifiers (banking data: we retain only necessary data, and always in compliance with GDPR);
  • Electronic identification data (IP address, location, cookies);
  • Optional personal data (gender, date of birth);
  • Date and time of website access;
  • Pages viewed;
  • Type of browser used;
  • Platform and/or operating system installed on PC/Smartphone;
  • Search engine and keywords used to find the website.

These data are collected when you register on the website and/or place an order. Data may also be provided to external partners, subject to your authorization. Other personal data may be collected later, for example in the context of our after-sales service. The amount of data collected depends on your use of the website and its features.

Additionally, we use cookies to recognize the User and provide them with a personalized user experience, to remember their technical choices (e.g., language or 'shopping cart'), and to detect and correct any errors on the website. For more information on how we use cookies, please refer to our cookie policy.

5. What purposes will my personal data be used for?

BRUYERRE collects your personal information to provide each User of our platform with a secure, optimal, and personalized user experience. The collection of personal data may intensify as the User makes more intensive use of the platform and our online services. BRUYERRE reserves the right to suspend or cancel certain operations if data is missing, incorrect, or incomplete.

Data processing is essential for the operation of the platform and related services. Processing is exclusively carried out for the following specific purposes:

  • Customer management: customer administration, order management, deliveries, invoicing, solvency checks, support, complaint tracking, and newsletter sending.
  • Dispute management.
  • Protection against fraud and offenses.
  • Personalized marketing and newsletter, if you have expressly agreed. In this case, you are free to withdraw your consent at any time.

The user always provides personal data themselves and can thus exercise a certain degree of control. If some data is incomplete or apparently incorrect, BRUYERRE reserves the right to temporarily or permanently postpone certain expected operations.

6. Who receives your personal data?

Your personal data will be processed only for internal use within BRUYERRE. Your personal data will not be sold, transmitted, or communicated to third parties, except with your explicit and prior consent.

7. How long do we retain your personal data?

Your data will be retained for a period of 10 years from the end of the customer or prospect relationship. The period starts from either the last order, the last login to the customer account, the last call to customer service, the last email sent to customer service, clicking on a hyperlink in an email sent by BRUYERRE, adding products to the cart without finalizing the purchase, or a positive response to an email asking if the customer wishes to continue receiving commercial prospecting at the end of the five-year period. After this period, customer or prospect data will be anonymized.

However, information that serves as evidence of a right or contract, or is retained for compliance with a legal obligation, may be archived in accordance with applicable legal provisions.

8. What are your rights?

8.1 Guarantee of lawful and secure processing of personal data

Your personal data will always be processed for legitimate purposes, as outlined in Article 5.

They are collected and processed in an appropriate, relevant, and proportionate manner, and are not retained for longer than necessary to achieve the established objectives.

8.2 Right of access

If you can prove your identity, you have the right to obtain information about the processing of your data. This grants you the right to review the purposes of processing, categories of personal data, categories of recipients to whom data has been sent, criteria determining the data retention period, and the rights you can exercise regarding your data.

8.3 Right to rectification of personal data

Inaccurate or incomplete data can be corrected. It is first up to the User to make necessary changes in their 'User Profile'. You can also address us with a request for modification.

8.4 Right to erasure of your personal data

You also have the right to obtain the erasure of your personal data in the following cases:

  • Your personal data are no longer necessary for the intended purpose;
  • You withdraw your consent for data processing and there is no other legal basis justifying data processing;
  • You have legally objected to the processing of your personal data;
  • Your data is processed unlawfully;
  • Your data must be erased due to a legal obligation.

Data deletion is primarily linked to their visibility; deleted data may be stored temporarily.

8.5 Right to restriction of processing

In certain cases, you have the right to restrict the processing of your personal data. This is especially the case in instances where there are disputes about the accuracy of the data, if the data is needed in a legal proceeding, or for the time necessary for BRUYERRE to verify that you can validly exercise your right to erasure.

8.6 Right to object

You have the right to object at any time to the processing of your personal data for direct marketing, profiling, or for purposes arising from the legitimate interests of the data controller. BRUYERRE will cease processing your personal information, unless BRUYERRE can demonstrate compelling legitimate grounds for processing that override your right to object.

8.7 Right to data portability

You have the right to obtain from BRUYERRE all the personal data you provided to us in a structured, commonly used, and machine-readable format. You also have the right to transfer this personal data to another data controller, unless this is technically impossible.

8.8 Right to withdraw your consent

You have the right to withdraw your consent at any time, for instance when you have given it for direct marketing purposes.

  1. How can you exercise your rights?

If you wish to exercise your rights, you must send a written request and proof of identity by registered mail to the address BRUYERRE – Quai Coronmeuse 28 – 4000 Liège- Belgium, or by email to We will respond as soon as possible, no later than one (1) month after receiving your request.


Cookies Usage Policy

In order to facilitate your navigation on the site and optimize technical management, BRUYERRE may occasionally use "cookies". By accessing our website, visiting, or using it, whether personally and/or on behalf of the legal entity for which you act as a representative, intermediary, or employee, you agree to the general conditions mentioned below and the data protection agreement, which you expressly confirm accepting.

These general conditions are subject to change. If you refuse to adhere to these general conditions, please do not access this website, do not visit it, and do not use it, nor the information it contains.

What is a cookie?

A cookie is a text file that is stored by your browser (e.g., Firefox, Internet Explorer, or Safari) and allows you to remember visited sites and your preferences regarding those sites. Cookies stored when you visit our website do not identify you as an individual but only recognize the device you use (computer, tablet, or smartphone). However, cookies stored via our website do not store your personal or sensitive data (such as your name, address, or payment data). Several types of cookies are used on our site: • Session cookies: These are used to facilitate your internet navigation. A session cookie expires when you close your browser. • Analytical cookies: These cookies collect data about the use of our website (e.g., which pages you visit most frequently and if you received error messages from our web pages). Aggregated data from these cookies is used solely to improve the functioning of our website. Cookies do not cause any harm to your computer and do not lead to viruses. You can delete them at any time through your browser.

How to manage cookies?

Several options are available to you for changing your cookie management. Any settings you can undertake may change your internet navigation and your conditions of access to certain services requiring the use of cookies.

Consent to cookies

If you have accepted the storage of cookies in your navigation software, cookies integrated into the pages and content you have viewed may be temporarily stored in a dedicated space on your device. They can only be read by their sender.

Deleting cookies

You can delete or disable cookie storage via your browser. It is also possible to configure your browser preferences so that you are alerted when a cookie is sent to you. If you want to do this, here are links to the help page of different browsers to assist you in your efforts:

Internet Explorer :

Mozilla Firefox :

Chrome :

Safari :

Opera :